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A client of both Leibowitz Communications and Sugarspun Industries, First Eagle Funds maintains its position as a leader in the mutual fund industry through meticulous, bottom-up fundamental research, a global opportunity set and a strong aversion to loss. Their approach is rooted in a sense of conservative investment ideals, discipline and aversion to loss and a long-standing company tradition of value investing. Audiences should come away with the perception that First Eagle is committed to its core values: Conservative, Cautious and Conviction.

Website

Beginning with the website in 2007, we have been working on a brand refresh of First Eagle Funds. The logo, a recognizable element with brand equity, has remained the same, but the website, followed by a suite of marketing and shareholder materials, have been transformed to visually express the core values and set the company apart from its peers.

Newsletters

In order to create a look that is uniquely First Eagle, we considered elements such as custom photography and two separate color palettes differentiating types of materials. All communications developed across mediums maintain brand consistency, tell a clear story about the funds’ ideals, and create a true brand experience for their various audiences.

Semi-Annual Design

Fund Fact Sheet and Calendar Year End Returns Card

Our main goal is to accomplish the objectives of our client, and we have been able to achieve this and expand the brand significantly. A note from our client:

"The work accomplished by Leibowitz Communications and Sugarspun Industries has elevated the First Eagle Funds brand to new heights. What was once somewhat stale and disconnected has developed into a comprehensive, multi-faceted First Eagle communication system that our firm is proud to project to clients. From website to business cards to financial reports, the response from our audience has been extremely positive and could not have been achieved without the tremendous effort from the two firms."

We continue to shape the First Eagle brand with additional print and digital materials.

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In order to create excitement within the school community, we developed a logo system for Alain L. Locke Elementary School (PS. 208) in Harlem. We also set up a blog to keep updated on school activities and events. The playful characters in the logo represent the students achieving the school motto of "greatness and nothing less."

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We developed a branding system for Intrasweep, an innovative bank servicing company dedicated exclusively to supporting the deposit and liquidity needs of banks and their customers. This system of mailers from earlier this year helped raise interest and expanded Intrasweep’s customer base throughout local banks across the country.

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A longtime client, Brenner Builders, launched Healthy Home & Consulting, a nationally certified home energy rating company based in Westchester County. We developed the company's identity through a stationery system, advertisements, website and a custom designed truck, all reflecting their commitment to green building and energy efficiency.

Stationery System

Website

Custom designed truck

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We're very proud of the work we do for our clients, and often enter our favorite pieces into industry competitions. Being recognized by design competitions such as American Corporate Identity, American Graphic Design Awards (GDUSA), Astrid Awards, and The Galaxy Awards is a huge honor for us, and we're pleased to announce that we've had a good year.

We've won awards for our work on TIAA-CREF, The Royce Funds, Scholastic, New Space For Women's Health, Alembic Health Communications, Merrill Common Content, and our own stationery system and 2009 holiday party invite. We enter both design focused and marketing communications competitions, and are pleased to place well in so many different industries ranging from financial services to non-profit organizations. Here's to more great partnerships with our clients in 2009!

American Corporate Identity
Merrill Common Content Brochure
New Space Stationery
Alembic Stationery
Leibowitz Communications Stationery
Leibowitz Communications Holiday Invite

American Graphic Design Awards (GDUSA)
TIAA-CREF Welcome Brochure
New Space Stationery System
Scholastic InSchool
Merrill Common Content
Leibowitz Communications Stationery System

Astrid Awards
Gold Award and Grand Prize: Leibowitz Communications Business Cards
Silver Award: TIAA-CREF Enrollment Kits

The Galaxy Awards
Gold Award-Best Brochure Capabilities: Merrill Common Content

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New Space for Women’s Health partnered with Babeland last fall for Women Come First, a fundraising event to create buzz around New Space and kick off a collaboration between the two organizations. We supported the event by donating design for programs, raffle sheets, signage and gift tags. A bunch of the LC ladies were in attendance — check out our blog post here.

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We did a brand refresh for Designed to Appeal, a home staging company in NYC and the Hamptons. The new logo needed to reflect a more sophisticated audience. We also designed ads for placement in targeted publications.

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Inwood House is a New York City based organization that helps young people take charge of their lives and achieve healthy adulthood and self-reliance by encouraging responsible sexual choices. We worked with them to design a bright, inviting case statement for fundraising opportunities.

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Standard & Poor’s is the world’s foremost provider of independent credit ratings, indices, risk evaluation, investment research and data. They were looking for eye-catching conference presence, and we designed a booth that would stand out among the competition and attract attendees. The panels can be switched out for specific audiences.

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The Royce Funds, a Leibowitz client for over a decade, is a mutual fund company with over $30 billion in assets. The organization is known for its folksy attitude and attention to small-cap companies. In 2006, we began a re-brand with Royce to create a cohesive look with a refreshed logo, new brand elements, and an expanded color palette. With this new look, we created a variety of print and online communications and a new website.

This past year, Royce entered their suite of newly branded print and online materials in to the Mutual Fund Education Alliance 2008 Star Awards. The annual STAR Awards recognize mutual fund companies for outstanding investor communications, education and support. Each year, the MFEA examines the best educational materials, both print and electronic, in the mutual fund industry and then asks industry judges to select from the best. The Royce Funds was honored with seven awards, including the top honor of Best Overall Communications for a Medium Sized Company.

Congratulations to a long time and valued client. We have always enjoyed our long relationship with The Royce Funds and look forward to continuing our work with them in the future. We are honored to be a part of the re-branding and many projects and materials that have won such prestigious awards.

Click here for the official press release. See below is the complete list of MFEA Star awards The Royce Funds' materials received.

Printed Communications:
• Best Overall Communications-Medium Company
• Best Shareholder Newsletter-Medium Company
• Best Special Communications-Medium Company

Online Communications:
• Best Electronic Shareholder Newsletter-Medium Company
• Best Retail Website-Medium Company
• Best Electronic Advisor Newsletter-Medium Company
• Best Advisor Website-Medium Company

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Longtime client Cooney/Waters Group launched a new partner agency, Alembic Health Communications, specializing in communications in the area of health advocacy. We created a clean, modern logo, identity system, and website, to reflect both the healthcare and non-profit aspects of the agency.

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We designed the identity and stationery system for Mott Haven Academy Charter School (Haven Academy), located in the Bronx. The school was started in 2008 with funding from The New York Foundling and is open to all children, but is designed to meet the needs of at-risk students who are currently in the foster care and child welfare system.

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In collaboration with Sugarspun Industries, our digital design partner, we developed the website for First Eagle Funds, a mutual fund company providing a fully complimentary range of value-oriented investment options. We coordinated multiple in-house photo shoots and newsletters and blast emails were also designed as part of the system.

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We developed branding elements for Burns McClellan client Medrium, a company that provides web-based billing solutions that optimize and expedite reimbursement for hospital based physicians. Using the company's existing logo, we created a look and feel that would appeal to the audience and applied it to collateral materials and a booth design for conferences.

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Tweedy, Browne Company, LLC, a company with a value-oriented approach to investment management, partnered with us to redesign their website, which had not been refreshed since 2000. We built a custom Content Management System for the site, which was visually in line with Tweedy's conservative approach.

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